Worries, like sheep, seem to flock together. One worry leads to another, and soon you are overwhelmed with the potential for problems. When you allow yourself to play the “what if?” game — to speculate about additional problems that one potential problem might cause — worries multiply, each making the next seem worse. If you must play the “What if?” game, play it to win. Focus on solutions, not on the problems themselves and the additional problems they might create. However serious your worries may seem when they awaken you at midnight, if you analyze them carefully, you will find that every problem has a solution.
There is a fundamental rule in sales: You must sell yourself first before you can effectively sell others. If you can’t believe in the value of your products or service, no one else will either. If you are conning others into an unfair deal, you must work mightily to overcome your internal resistance to doing something wrong. A deal is a good one only when it is good for everyone involved. When each participant has an equal opportunity to profit and the risk is shared among partners who care about one another’s welfare, not only is the likelihood of success far greater, but the journey toward it will also be much more enjoyable.
In the final analysis, all that really matters are your actions. You may talk a good story, but no matter how good you are at selling others on your capabilities, eventually you have to perform. It is true that people are generally forgiving and will overlook an occasional failure to deliver upon your promises. Ultimately, though, you must live up to your promises to others if you ever expect to make a lasting impression on them. Make it a habit to demonstrate your abilities before talking about them. Seldom is anything worthwhile achieved without the help of others, and nothing is ever achieved without some form of action. The road to failure and despair is littered with the dreams of those who failed to act upon them.